Search Engine Optimization
In this era, everyone has a website. do you have any idea how many websites are published every day? there are so many websites and blogs that exist on word wide web. do you wonder how to get my website IN front of google search result? that is where come search engine optimization. According to Wikipedia, It is the process of improving the quality and quantity of website traffic to a website or a web page from search engines.
Why SEO ?
First and main reason for SEO is competition. consider you want to search about cooking receipt how would you expect google result will be it should be slow when consider about page loading, proper contents , good user experience , good link building in the page about external and Internal resources. Like how Search engines also rank websites.
Competition will be evaluated on the basis of :
1.Relevant content (Engines and relevant content)
2.Suitable titles (title tags , URLs)
3.logical structure(header tags)
4.metadata description
5.responsive design and site map
There are three steps that Search Engines uses to rank website.
1.Crawling
2.Indexing
3.Ranking
Crawling The first step is finding out what pages exist on the web. There isn't a central registry of all web pages, so Google must constantly search for new pages and add them to its list of known pages. Some pages are known because Google has already visited them before. Other pages are discovered when Google follows a link from a known page to a new page. Still other pages are discovered when a website owner submits a list of pages (a sitemap) for Google to crawl. If you're using a managed web host, such as Wix or Blogger, they might tell Google to crawl any updated or new pages that you make.
Once Google discovers a page URL, it visits, or crawls, the page to find out what's on it. Google renders the page and analyzes both the text and non-text content and overall visual layout to decide where it should appear in Search results. The better that Google can understand your site, the better we can match it to people who are looking for your content.
Indexing
After a page is discovered, Google tries to understand what the page is about. This process is called indexing. Google analyzes the content of the page, catalogs images and video files embedded on the page, and otherwise tries to understand the page. This information is stored in the Google index, a huge database stored in many, many (many!) computers.
Search engine ranking
When someone performs a search, search engines scour their index for highly relevant content and then orders that content in the hopes of solving the searcher's query. This ordering of search results by relevance is known as ranking. In general, you can assume that the higher a website is ranked, the more relevant the search engine believes that site is to the query.
It’s possible to block search engine crawlers from part or all of your site, or instruct search engines to avoid storing certain pages in their index. While there can be reasons for doing this, if you want your content found by searchers, you have to first make sure it’s accessible to crawlers and is indexable. Otherwise, it’s as good as invisible.
Types of SEO
1.on-page SEO
2.off-page SEO
On-page SEO concerns all of Google’s ranking factors that they determine by directly looking at the page you try to optimize, such as your headlines, content, and page structure.
Off-page SEO refers to all variables Google takes a look at, and they aren’t exclusively in your own hands. They depend on other sources, such as social networks, other blogs in your industry, and the personal history of the searcher.
They’re different, but you need to get both right in order to do well with SEO.
To give you a better idea of what that means, here’s an example:Let’s say you have a house with a garden in the front yard and a little pathway that leads through your front yard to your house.
when writing website's content you should consider these factors:
Keyword research – Doing your keyword research up-front is a crucial part of great content.
Since you ideally want to include your targeted keyword in your post’s headline and throughout the article, you need to choose your keyword before you start writing.
Freshness of content – Hubspot has done a benchmark this year that showed, once again, that posting more frequently improves Google rankings.
However, posting new content is only one way to signal Google freshness. There are plenty of things that you can do with content that you’ve already published to make it more up-to-date.
Direct answers – Finally, Google will sometimes provide searchers with direct answers right on the SERP. If you write your content clearly enough for Google to recognize it as an answer to a particular question, it will show up directly beneath the search bar.
Title tags – Title tags are the online equivalent of newspaper headlines. They are what shows up in the tab of your browser when you open a new page.
The HTML tag for them is called title. But when it comes to blogs, it often becomes an h1-tag, which stands for heading of the first order.
Every page should only have one h1-tag to make the title clear to Google. We’ve shown you how to do this at Quick Sprout University, but the website First Page Sage has compiled a few more things that you can do to get these right.
Meta description – Meta descriptions are what show up as an excerpt when Google displays your page as a result to searchers. It’s easy to spot who’s done their SEO homework and who hasn’t by the meta description.
Schema – Schema is the result of a collaboration of several search engines. It’s basically just a subset of specific HTML tags that will improve the way the search engine result pages display your content.
For example, the author of the above example with Bitcoin used Schema to create the rating that Google displays on the SERP. It’s a rather small factor, but definitely good practice.
Moz has some good tips on how to get the most out of Schema. When you’re done, don’t forget to test your page to make sure everything runs smoothly.
Subheads – I’ve previously identified subheads as one of the seven things every great landing page needs.
Not only do they help format and structure your content and give your readers easy reference points, but they also affect SEO.
Compared to your h1-tags, your h2, h3, h4, and further subheads have less SEO power. But they still matter, so you should use them.
Plus, it’s one of the easiest SEO wins you can get on WordPress.
Helpful guidelines from google developer site
- Be wary of SEO firms and web consultants or agencies that email you out of the blue.
Amazingly, we get these spam emails too:
"Dear google.com,
I visited your website and noticed that you are not listed in most of the major search engines and directories..."Reserve the same skepticism for unsolicited email about search engines as you do for "burn fat at night" diet pills or requests to help transfer funds from deposed dictators.
- No one can guarantee a #1 ranking on Google.
Beware of SEOs that claim to guarantee rankings, allege a "special relationship" with Google, or advertise a "priority submit" to Google. There is no priority submit for Google. In fact, the only way to submit a site to Google directly is through our Add URL page or by submitting a Sitemap and you can do this yourself at no cost whatsoever.
- Be careful if a company is secretive or won't clearly explain what they intend to do.
Ask for explanations if something is unclear. If an SEO creates deceptive or misleading content on your behalf, such as doorway pages or "throwaway" domains, your site could be removed entirely from Google's index. Ultimately, you are responsible for the actions of any companies you hire, so it's best to be sure you know exactly how they intend to "help" you. If an SEO has FTP access to your server, they should be willing to explain all the changes they are making to your site.
- You should never have to link to an SEO.
Avoid SEOs that talk about the power of "free-for-all" links, link popularity schemes, or submitting your site to thousands of search engines. These are typically useless exercises that don't affect your ranking in the results of the major search engines -- at least, not in a way you would likely consider to be positive.
- Choose wisely.
While you consider whether to go with an SEO, you may want to do some research on the industry. Google is one way to do that, of course. While Google doesn't comment on specific companies, we've encountered firms calling themselves SEOs who follow practices that are clearly beyond the pale of accepted business behavior. Be careful.
- Be sure to understand where the money goes.
While Google never sells better ranking in our search results, several other search engines combine pay-per-click or pay-for-inclusion results with their regular web search results. Some SEOs will promise to rank you highly in search engines, but place you in the advertising section rather than in the search results. A few SEOs will even change their bid prices in real time to create the illusion that they "control" other search engines and can place themselves in the slot of their choice. This scam doesn't work with Google because our advertising is clearly labeled and separated from our search results, but be sure to ask any SEO you're considering which fees go toward permanent inclusion and which apply toward temporary advertising.
To sum up :
hope this guide helped you realize that search engine optimization isn’t optional anymore.
While it doesn’t take a lot of effort to get a few basics right, it might kill your online presence if you don’t.
Don’t worry if you’ve already made some SEO decisions in the past that might not have been the perfect choices.
Just commit to getting started today as it can take you 6 months to a year to see results.
Do your keyword research before you write your next blog post. Then, use your keyword data to optimize the basics, such as your title tags and descriptions.
And who knows – maybe the next time you press publish, you’ll stand out.
After reading this guide, how will you change your attitude toward SEO?
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